17 Comments

If your approach can help me grok Ergodicity, I'm all for it!

PS. You know that Boyd is South African?

Expand full comment

I do and SA coming up strong-- just met Gia-Ann (who you know I think) and we are suprasexy soul mates! She has skills that are perfect in working with my novelty-- so yes-- this approach is going to happen and it will help all of us who need better marketing and mainstream appeal. I imagine coming to see you and other friends in Cape Town and we can talk about it. Could be early as Mid Nov or December.

Expand full comment

Yip, I know Gia-Ann well. We're still trying to find a (powerful) way of doing something together.

See you in Cape Town soon(ish)!

Expand full comment

Thanks Stefan. I've had a few conversations with Graham and Marie, the author of the LI piece (who is also South African 😁 but living in Germany).

My challenge is not so much in *understanding* ergodicity as it is in *applying* same. I am in deep conversations with a non-BigFour accounting firm as well as a climate adaptation insurance fund, and we just cannot find a way of applying the theory in a way that gets CEOs (and more specifically their beancounters) onboard. That's what I meant by "grok."

Expand full comment

Can the non-BigFour accounting firm hire me, you, and few others we know to create the strategic narrative and materials and approach? If they invest in that, they will get more and better clients and do good in the world. We need Minimum Viable Propaganda not more white papers and logic.

Expand full comment

Tell them to hire me! Providing that consulting is part of our offering, and we have software to support that. Or they come on one of our practitioner trainings. https://www.evolutesix.com/transformational-investor

Expand full comment

Graham, would you be willing to work with me on a 1 or 2 page ergodic proposal to the auditing firm? I would be happy to get it in front of the right people. (I can explain the business driver for them asking for a proposal like this.)

The proposal should include the following elements:

1. Impact Weighted Accounting (as an alternative to the Big Four's ESG): https://bit.ly/I-W-A

2. A Climate Resilience fund managed by the auditors and contributed by all of their clients. For a list of clients, see page 6 of this ebook: https://www.fsacci.com/fsacci-member-book.html

3. An insurance fund: https://www.insuresilience.org and/or https://climateresiliencefund.org.za

4. A network of rural communities working on ecosystem restoration (building national resilience) along the lines of Commonland's Four Returns Framework: https://bit.ly/4Ret. These communities are funded by the Climate Resilience fund.

5. Family offices who contribute to the Climate Resilience fund.

6. Any other aspects you think would strengthen the cause.

Can we chat about this at your convenience?

Expand full comment

Graham and Bret, we need to talk. What's at stake is reputational risk. They will NOT hire anyone until they understand WIIFT (what's in it for them - reputationally). Right now it's much safer to follow "the company line" i.e. ESG and the like. Between us, we need a strategy to approach decision makers. I can open the door. What we need is the offering. And the offering must equal dollars, otherwise all we get is a false start.

Trust me, I've been at this relationship for 4 years. I can go deeper, but hopefully you get the gist of it. How far have you both got with your corporate discussions?

Expand full comment

I imagine Graham could potentially make an offer that equals saving dollars which is like making money right? I imagine his offering is something they can identify with and make a choice about,

If it ever becomes clear that a novel immersive strategy, like guerrilla ontology, is required then I can help. I certainly have no reputation for them and I don't have a plan to save them money, and I am not interested in what they do. If part of the offering and strategy needs to have some translation, creativity and strategic narrative then me and Evan Ross could possibly help that and make an agreement to get back pay if the thing goes through and Graham and you get paid. I am speculating on Evan's interest as use case, but he def could work with me on strategic narrative.

I am about to be full time on the completely new- I don't believe in these companies and dont really want to support them if they inherently don't value us and others. I am not anti-bridging -- everyone should 'do you' -- I am simply not interested in the corporate genre unless I am in the back end getting paid or the approach is so novel that I can make a difference.

Expand full comment

Good that you know Evan. He and I are meeting for (another) 2-hour workshop on Thu 10 Oct at 17:30 CAT to brainstorm exactly this story. If anyone would like to join us I can send the Zoom link.

Well done Brett on instigating this exchange. It's exactly what is needed. 🙏

Expand full comment

Love the picture you're painting with this piece!

Expand full comment

Thanks a million for taking the time to share that <3

It is the type of complement that feels great for us with the intentions we have for the Syntony Times.

Expand full comment

I absolutely love it! This is exactly what we need, and way better than I can do. Love chapter in my book Rebuild is entitled "You are your stories" - and that's the understanding missing from so much today; to change, the meaning making stories need to change, and that takes art to do, not facts.

Of course the art must be consistent with the facts!

Expand full comment